Teenage only section at Old Trafford with cheaper ticket prices
This petition had 1,065 supporters
Over the past two decades the average age of supporters inside Old Trafford has been on a steady increase. According to surveys conducted by the Premier League, the average age an adult match-goer is 41.
Meanwhile, ticket price increases mean that teenagers, whether they are on their own or as part of a group, struggle to afford to attend matches as they have in the past.
This pattern has a negative impact on the development of Manchester United’s next generation of match-going reds, and reduces the matchday atmosphere, which is often more lively when younger fans are encouraged to attend.
Further, given young audiences are keenly sought by major global brands, United is at risk of alienating a key demographic as part of the club’s commercial strategy. This is a rare area where supporters’ needs and commercial reality are very well aligned.
We believe that United should introduce an area at Old Trafford which is designated for teenagers only. The ticket price for this area should be considerably lower than the rest of the ground to encourage take up.
United is already behind the club’s peers in this respect. Arsenal FC have introduced a similar area for 1,000 teenagers, for specific matches, at a cost to the club of just £400,000 a season in revenues. Tickets in this section cost no more than £10. Other clubs, such as Fulham and West Ham United, offer a 'kids for a quid' scheme. Manchester City regularly sell League Cup tickets for £5 to teenagers.
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