Stop using a cartoon monkey smoking a cigarette as a mascot.
The use of a cartoon monkey smoking a cigarette promotes smoking of cigarettes and e-cigarettes to children and young people. Magic Puff e-cigarettes contain nicotine that is derived from tobacco leaves and are addictive. Magic Puff's smoking monkey mascot is displayed in front of their company headquarters on a busy main street, as well as on all company advertisements that are displayed outside of movie theaters and on large signs at convenient stores.
Cigarettes kill. I don't want a cartoon monkey communicating to children and young people that smoking (of any kind) is cool.
Remove the smoking monkey from your brand. Take down all signage, advertisements, labels, and any other item that displays a smoking monkey.