We need your help to fight the exploitation of young talent by the multinational advertising company Leo Burnett.
Basically a few months ago, on a very tight budget the small, up-and-coming film production company Asylum Films created this lovely film for the non-profit Ronald McDonald House Charity http://asylumfilms.co.uk/work/commercials-idents/rmhc/
The massive advertising company then went on to remake the ad, copying almost exactly the same feel, lighting, shots etc... using a larger film company without consulting them or giving them any credit whatsoever... http://bit.ly/N1kfsS
Apparently the CEO of Leo Burnett has caught wind of this situation, thanks to outrage expressed on social media sites.... He has promised Asylum Films that they will investigate on Monday 3 Sept, but in the meantime we need to keep the story alive....
We petition Leo Burnett to give the creators of the original film due credit, to pay them for their creative work and to stop this type of exploitation!
Please sign this petition and share this open letter to Leo Burnett, http://asylumfilms.co.uk/open-letter/ on your Social Media sites.
This type of exploitation of young talent goes on every day and needs to be stopped.