Some people aren't too fond of Raimi's Original Spider-Man Trilogy, others, like me, love it in spite of its flaws (in particular the first and second installments); however, the general consensus on Joseph Jonah Jameson's character in those films seems to be that he was both perfectly cast and perfectly written.

Academy Award-Winner J.K. Simmons (Whiplash, Oz, Juno) has expressed his appreciation for the part (http://www.slashfilm.com/j-k-simmons-spider-man-quote/, playing him on various cartoons/videogames/etc.), and has openly stated he would like to reprise his role, and we know Marvel Studios (for good and for bad) listens to their fans pretty often, so I'm pretty sure if we can get them to notice this, they might at least have him cameo.

Some audiences may get confused on this, but most people are already aware that it's a reboot, so I think it's a risk worth taking (again, something the MCU is known for).

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