We must all be responsible for how our actions effect the environment.  Every person who buys a Krill product is ultimately taking food away from the gentle giants of the sea.  This is the ONLY food of  many Whale species.  Each Whale eats 2  tonnes of Krill a day.  They fish this in the Arctic, is there anywhere humans will not go to find products for a profit? The Arctic is such a delicate ecosystem. We do not need Krill, we have other fish oils.  I would never take Krill, it is unnecessary, the scientific researchers cannot even prove if humans can digest,  Please copy and paste this into your search engine" Krill.http://www.ivlproducts.com/…/Healthy-L…/Dangers-Of-Krill-Oil." If you stop buying Krill, then they will stop fishing it.  Every time I see the commercial from Jamieson's about Krill it makes me so frustrated.   It is a simple decision, just stop fishing and selling Krill, Allow the whales to keep there food source.  Jamieson will only stop making it if we don't buy it.