Petition updateRetain the Iconic Indian Maiden as the symbol for Leinenkugel's BeerTelevision Interview about Leinenkugel's Logo
Chad HaasUnited States
Mar 3, 2021

Last evening I was interviewed on WEAU television in Eau Claire, Wisconsin and it aired this evening.

To clarify one statement in the online article that I "started the petition because the company hasn’t given him (me) a good reason to change".

The Leinenkugel's brewery does not owe "me" any answer to this question. This is not about the brewery giving "me" a good reason why they made the change.

Here is more context behind what I said and meant, which is taken verbatim:

... "so when you have this friendly (Indian Maiden) face become a simple symbol that has this lasting of an effect for such a long period of time and make a change and consumers know nothing more than (they can glean from the press release) the explanation that Leinenkugels is focusing on updating the brand is both going to raise questions and is bound to cause a controversy, no matter how well intended the decision".

Here is a link to the interview:

Petition seeks answers on Leinenkugel’s logo change:

https://www.weau.com/2021/03/04/petition-seeks-answers-on-leinenkugels-logo-change/

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