Isuzu Ute Australia is holding an "X rated" competition to promote a new model Ute.

Displaying the the text "The New “XRated D-Max” Isuzu is offering "5 hot nights" for "you and three mates" as the prize. Advertising imagery and associated text makes it clear that this prize amounts to sex tourism. 

“Welcome to the Home of the new isuzu x-runner, the ute that’s so good looking we’ve had to give it an x rating. Go on, have a perve.”

You can view more images from Isuzu's ad campaign at Collective Shout's website. www.collectiveshout.org 

Thailand is widely known to be a hot spot for human trafficking and child prostitution. It hosts Asia's largest sex industry.

I travelled to Phuket in 2010 to visit child protection projects. I was prepared to learn some disturbing things, but nothing prepared me for the sex tourists that we saw around many popular tourist zones. I had heard of these predators but seeing them firsthand hit me hard! Here older Western men, many of them Australians, openly rent really young women as sexual companions. 

I left Phuket angry and astounded, disgusted and disturbed. It was profoundly disturbing to me that men, mostly in the 45 – 70 years age range could be hiring girls who are in the 15 – 20 age range for sex. Especially when so many of those men come from Australian shores! I wrote about the experience here.

According to humantrafficking.org , Thailand is a source, transit, and destination country for human trafficking. Bangkok is a hub of sexual exploitation of women and children in the Greater Mekong sub-region. 

And yet Isuzu describes this prize as "the trip-of-a-lifetime...taking in all the Thai capital has to offer." 

Unless we eliminate men's demand for the bodies of women and children, we will never see an end to human sex trafficking. It is not acceptable for Isuzu to encourage such demand among its customers.

Men and Women we invite you to take a stand against sexual exploitation and sex trafficking.  Isuzu must cancel the competition and withdraw its “X rated” themed advertising immediately. Sign the petition!

Read more here: http://collectiveshout.org/2014/04/isuzu-offers-sex-tour-to-thailand-as-prize/

Info about trafficking: 

The Social and Reputational Damage Caused by Western and Aussie Sex Tourism in Thailand by D. Martin & S Jones

http://www.humantrafficking.org/countries/thailand