Reign MVMNT Advertising & Exploitation of Black folks is Offensive.

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Your gym's advertising and exploitation creates false interpretations one dimensional visions of Black folks. Your "Gangsta", "Holla Yoga", and other "dope" references are not working FOR Black people but against them. Your particular form of racism and capitalization on the backs of Black people is unacceptable. Not only are you following the usual systemic racism of dominant culture's ideologies of what is the 'norm' but also reinforcing negative interpretations of Black people. Your utilization of Black celebrities and otherwise to sell a class or a gym membership are offensive but problematic on a number of levels, all of which prove you have no respect for the lives or representations on Black people. Please put a stop to this, not just for Black History Month but from here on in.



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