Why: Because the Amazon has been unconsciously hidden UNDER Amazon Company IN WEB SEARCH ENGINES for too long, it doesn't have any clicks on search engines, it needs a legit different name for it's core to survive on and pump the PLANET trough the internet!

This way the company and the forest can coexist in different non intersecting google "cupboards" without any confusion for kids and adults alike.

Imagine the Awareness Boost of PACHAMAMA if every map of the world has to change to accommodate the new name for one of the new wonders of this World!