Jan 15, 2014 — At IKEA, we believe in people
In the latest issue of our customer magazine IKEA FAMILY LIVE we ran a feature about two women, Kirsty and Clara, living in England with their child. The article appeared in 24 countries but not in Russia where a law prevents us from publishing it. It is a law that has been widely criticized but one that we have to comply with. However, we wanted to take the opportunity to speak about what the IKEA values mean and what we stand for. This is why the current online version of the magazine in 25 countries, including Russia, contains this letter from IKEA Group:
"At IKEA, we believe in people.
We are guided by our vision – to help create a better everyday life for the many people. We also believe you can be yourself as an IKEA co-worker, an IKEA customer or in your home. We do our best to stand for equal opportunities and support the human rights of all people. And every co-worker can expect fair treatment and equal opportunities whatever their ethnicity, religion, gender, physical ability, sexual orientation or age.
This guides us and inspires us when we work together with our colleagues and the people in our value chain. After all, it’s our differences that make us great!
Petra Hesser, Human Resources, & Steve Howard, Sustainability, IKEA Group"
As an employer, we work purposefully and in a structured way to promote equal rights and equal opportunities. It is part of our code of conduct for everyone working for the IKEA Group and it is also a part of our diversity and inclusion approach.
We want the way we communicate our offer in different commercial channels to mirror the world around us and we believe that publishing an article featuring a lesbian couple in 24 countries is a good example of that. In some of these countries the subject is still considered to be controversial. In the long term, we believe that we can have a positive influence on societies in the countries where we operate by constantly working based on our values.
Greg Priest, Policy & Compliance Manager, IKEA Group