A recent Sky report showed that often what is sold as artificial fur is actually real. For those who try to do the decent thing in such matters this is an appalling betrayal. Given the effort companies put in to quality control they really should be able to stop this.

I call upon the UK Secretary of state for business to enact legislation requiring fashion retail companies to use their existing quality assurance systems to ensure that no animal fur products are marketed as artificial. And to penalise those in their supply chain to such a degree as to make any attempt to introduce these products financially inconceivable.