In a post-modern society, all previously male dominated industries must be reassesed to encourage participation from all genders. In the music industry, women rock musicians have been critical in the development of the genre and have impacted and influenced other musicians and listeners to further progress the genre. Because the music industry is dwindling in size and profit, it is extremely critical for companies that manufacture musical instruments to advertise their products to appeal to as big of an audience as possible, to keep creating an interest for the next generation of music makers and keep the genre alive. By getting Gibson's attention to the petition, a possible change to feature more women with their products could result in more sales to women, and more music being created from a more diverse customer pool, renewing and invigorating the music industry which will result in a renewed and reinvigorated music scene.