Apple and Unicode Consortium announced that they will be launching a bagel emoji.  As bagel lovers, we rejoiced at this addition—until we realized we’ve been cheated. This “bagel” is missing one crucial ingredient—cream cheese. 

An emoji is meant to convey a message without words, but why would anyone want to convey a message of a bagel without cream cheese?

If we reach our goal of 30,000 signatures, we will be able to show Apple and the Unicode Consortium that the current dry, sad bagel emoji is unacceptable and needs to be updated to reflect the real thing—a bagel with a schmear of cream cheese.