Now is THE time.

Some have wondered if now is the time to be focusing on a squash-themed fall treat. Is it insensitive, in the face of so much sorrow, pain, and social unrest? Aren't there more pressing issues to address? Is this the most basic white girl thing ever? Yes. Of course. All of this. The fact is, we all have the capacity to care about multiple things at the same time. Fighting the good fight takes energy; energy that can be procured from the sweet sweet goodness of a Fiber One Pumpkin Bar.