USAA is a for profit business that targets the veteran market as their primary clientele.  They frequently air advertisements that they treat Veterans and their families like people and not like a number.  However, they are a sponsor of the NFL who not only allows their players to disrespect our country and those who served it, got wounded for it, and died for it, they condone it by allow them to play and lashing back at the President of the United States when he shows his support for our Veterans and his love for our Country.  When I called to complain about their sponsorship to such an anti-American organization (whom is non-profit and don't pay taxes), they said that there where a lot of veterans who still watched the NFL and they had no intentions on reversing their sponsorship as long as they had the "numbers" to support it.  I thought they didn't treat Veterans like a number.