
Raymond NobleStoke Hammond, ENG, United Kingdom
Feb 4, 2016
Age UK have issued a robust response to The Sun investigation. “We strongly reject the allegations and interpretation of figures in this article. Energy prices change all the time and we have always advised older people to look out for new good deals and we will continue to do so.”
It is an odd response. They are right to point out that 'energy prices change all the time'. They are right to advise us to 'look out for new good deals'. But this is all the more reason why they should not themselves tie their charity brand to one of those deals. It implies it is better than others for most older people. It suggests they have approved it when they haven't. It is deceptive. It compromises their charitable status. They should stick to representing the interests of older people and not burn their fingers in dodgy commercial deals with energy companies.
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