Petition update

PROGRESS: Dunkin’s new CEO says more plant-based options are on the way!

Compassion Over Killing

Jul 16, 2018 — You’re helping to brew up new changes at Dunkin’! Newly instated CEO David Hoffmann says the chain is considering more vegan options! Send a quick thanks to Mr. Hoffmann TODAY (using our sample below) and encourage him to dish out vegan donuts next!

Millions of consumers nationwide are opting for plant-based options to help the animals who suffer at the hands of the egg and dairy industries, and protect their health as well as the planet. In 2014, Dunkin’ Donuts became the latest top national coffee chain to offer a non-dairy milk, saying it heard thousands of us “loud and clear” as it poured out almond milk nationwide in response to Compassion Over Killing’s campaign.

But as rivals like Starbucks steal the buzz with more and more plant-based menu items like a vegan macadamia oat cookie and 3D-printed Dream Pops, Dunkin’s looking to catch up. Hoffmann recently explained to Boston.com, “Nobody does iced coffee and hot drip coffee better than us. But there’s a whole range of other products that we can get into around beverages, whether it’s re-establishing ourselves in espresso-based drinks to teas to plant-based drinks… We think that’s some of the runway for us long term.”

Thanks to your voices, Dunkin’s starting to see that plant-based is the future! Yet all of it donuts still contain eggs and/or dairy ingredients. Let’s use this opportunity to tell Dunkin’s new CEO that a vegan donut would be a slam dunk for animals, consumers, and the planet!

Email David Hoffmann at david.hoffmann@dunkinbrands.com using our sample below or your own polite message.

SAMPLE TEXT:
Dear Mr. Hoffmann,
Congratulations on your new position, and thanks for the announcement that more plant-based drinks are on the way at Dunkin’! In 2014, I was thrilled when Dunkin’ brewed up almond milk for our coffee after hearing from tens of thousands of Compassion Over Killing supporters. But millions more conscious eaters are ditching dairy and eggs for animals, their health, and the planet -- and a vegan donut would be a slam dunk in our dairy-free coffee! As competitors like Starbucks steal the buzz with more and more vegan menu options like a macadamia oat cookie and 3D-printed Dream Pops, it’s time for Dunkin’ to get in the game. Dunkin’ can seize a massive, growing market of dairy- and egg-free eaters by taking the lead and becoming the first coffee giant to offer a vegan donut! Thank you.


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