Every year, many invests hundreds of thousands into advertising on platforms like LoopNet and Zillow, expecting them to elevate their business presence and support their real estate endeavors. These platforms charge substantial fees, promising increased visibility and connections with potential buyers. But instead of empowering us, they are undermining our efforts by publicly displaying how long a property has been on the market.

Revealing this metric does a disservice to both real estate professionals and property owners: it discourages potential buyers, who can be swayed by arbitrary perceptions of age, and invites undervalued, lowball offers. This transparency might seem like a benefit for potential buyers, but it significantly harms those who contribute to these platforms' revenue by turning critical evaluative information into ammunition against us.

LoopNet and Zillow have positioned themselves as leaders in property advertising and information. But, by showcasing the 'days on market' data, they compromise our ability to negotiate and maintain property value. This practice doesn't align with the essence of partnership that should exist between the platforms and their clients.

We demand that LoopNet and Zillow immediately cease the publication of 'days on market' statistics. They must course-correct to genuinely support the realtors and property owners who fuel their success. By removing this metric, they can improve market fairness, support justified property valuations, and accurately reflect the partnership they promise to their clientele.

Join me in holding these platforms accountable. Sign this petition and tell LoopNet and Zillow to stop harming their advertisers and start championing professional real estate efforts. Stop biting the hands that keep you in business.