The social media giant is investing heavily in building out immersive digital realms it calls the metaverse as it tries to distance itself from its social media roots.

Facebook said Monday that it’s opening its first physical retail space — its latest gambit to transform itself from a social media platform into a hardware giant inventing the “metaverse.”
In the store, customers will be able to test out Facebook’s growing line of smart hardware devices including its virtual reality headset Quest 2, its smart glasses Ray-Ban Stories and its video-calling device Portal. The company will also sell some of the devices directly in the store.