Over the past few months, we’ve been working to uncover more of TaB’s history — and we finally made a breakthrough. We located the designer behind TaB’s iconic pink can, the person who chose the color that became part of so many fans’ lives.
He spoke with us, shared his story, and helped us understand how the pink can came to be. We turned that conversation into a full, exclusive origin story now published on our website.
And here’s something meaningful for all of us: He believes TaB should come back. The designer himself told us he supports this movement and wants Coca‑Cola to bring TaB back for fans.
Your signatures and your voices continue to matter. This community keeps growing — and now even the people who helped create TaB’s identity are standing with us.
Thank you for being part of this effort. 💗 Bring TaB Back.