TaB community — we’ve got an update worth sharing.

In a recent SquawkBox interview, outgoing Coca‑Cola CEO James Quincey was asked about TaB. His response wasn’t a commitment, but it was notable: “Never say never.”

Now, that’s not the triumphant moment we’ve all been hoping for — but it is a reminder that the door isn’t completely closed. And when a door is even slightly open, TaB fans know how to push.

So we created something.

🎥 We’ve put together a new TaB video, built from the passion, creativity, and persistence of this community. We’re sharing it directly with Coke bottlers across the country, and now we’re asking for your help to amplify it.

**👉 Please watch the video. Share it widely. Post it on your socials.  Make it go viral!  Let’s show Coca‑Cola that the TaB community is still here — and still growing.**

This isn’t about hype. It’s about momentum. It’s about reminding Coca‑Cola that TaB has a loyal, organized, and energized base that refuses to fade quietly.

Thank you for being part of this movement — for your persistence, your stories, and your pink‑powered optimism. Let’s keep going.

💗 #SaveTaBSoda #NeverSayNever #BringBackTaB