STOP RUSTY YAK’S SHAMEFUL BIGOTED CAMPAIGN AGAINST REDHEADS

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Carlton and United Breweries have launched a shameful campaign to advertise their new beer Rusty Yak.


http://www.adnews.com.au/campaigns/cub-campaigns-to-save-the-world-from-gingers-for-rusty-yak


This ad is a direct attack on all redheads and their families. It implies there is something wrong with having red hair and says “we need your help to stop the spread of the (ginger) gene.”


While the ad is clearly supposed to be satirical, imagine if the same standard was applied to any other group in society. Would it be ok to advertise a black stout in the same manner?


This ad is discriminatory and singles out a group in society for ridicule based on the colour of their hair/skin. It should be immediately removed by CUB.



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