Thank you to over 3,000 of you who've signed this petition and the many others who will add their names to this list.
J'Ouvert is a sacred experience for many Caribbean people.
The word J'Ouvert has immeasurable value to Caribbean folks and their indigenous rituals of liberation, power and joy. J'Ouvert, whether in word or act, should be revered and protected.
Details surrounding this new J'Ouvert Rum, business investors / participants and other revelations keep unfolding, as the public becomes more aware of the disrespectful roll-out and clandestine approach in the trademarking and marketing of this unofficially launched product.
Since the launch of this petition and the uproar from the public, the official J'Ouvert Rum Instagram business page has since turned private and its "official" description removed.
Here are the latest news articles within the last 24 hours:
Controversy brews over Michael B Jordan’s J’Ouvert rum
Trinidad and Tobago Furious Over Launch of Michael B Jordan's 'J'Ouvert Rum'
Michael B. Jordan accused of 'cultural appropriation' over launch of J'ouvert rum
Michael B Jordan launches ‘J’ouvert Rum’ inspired by Trinidad
Michael B Jordan criticised for launching J'ouvert Rum
Michael B. Jordan Accused of Cultural Appropriation After Creating A Rum Brand Named J’ouvert
We are asking Michael B. Jordan, Obsidian Works, Angostura Ltd., and the other stakeholders involved, to please come to the front of the delegation. Time to have some honest and uncomfortable conversations.
We have questions and you have answers!