JadoBado (previously JadoPado) is calling on all brands of the world to Drop the Letter P from their names.

The Arabic speaking world is an increasingly important global demographic and as the Arabic language does not have the letter P and does not support the use of the letter P, it is clear that all brands including ourselves should switch over to using the letter B in their brands instead.

While this may cause some initial confusion, our consultations with the top 23 consulting firms in the world clearly state the commercial benefits of doing so.

Let's come together to rid the world of this unnecessary character. #DropTheP today.

Don't forget to change out your logos and register new URLs for your brand!