This is an Under Armour promotional picture, depicting the dubious pleasure of pursuing and killing wildlife, as a form of recreation. 
Under Armour recklessly markets this as a life style in order to get in touch with one's inner hunter. All at the cost of the animal's life of course. 
We find this practice and the company Under Armour inhumane and barbaric. 

Please boycott 
https://www.facebook.com/UAHunt