The aim of Under Armour is to further a lifestyle of killing animals for "fun and recreation" to sell their products. 

In their own words:
"Yesterday we launched Ridge Reaper Films season 7 with a week-long mule deer hunt and Remi Warren. Here's a breakdown at the Ridge Reaper Raider kit Remi used to battle the wide range of elements in the mountains of Northern Nevada and ultimately notch his tag on a giant 3x3 velvet muley."
Video: https://www.facebook.com/UAHunt/videos/502909827109012/

Please boycott this vile company and tell everyone about it.