Today Secretary Zinke promoted hunting/fishing by misleadingly blending its stats with wildlife watchers, a group he at best ignores and often attacks. He has done this many times. He said that 40% of Americans 16 and older pursue an outdoor activity like hunting, fishing and birding. Bringing in an economic activity of $156 billion. 

The truth is 5% are hunting, the rest, 35% are bird watching, etc

Zinke is a deliberate liar. Much like his boss.