For Under Armour it is all about business and securing future business through brainwashing. In their own words: "The wait is over. Watch as Jason Carter and his sons share a special mule deer hunt in our latest Ridge Reaper film." #UAHunt #RidgeReaper #RidgeReaperFilms #MuleDeer #Hunting #Colorado Feel free to comment: https://www.facebook.com/UAHunt/ They also say this as an explanation to why hunting is conservation, in their eyes: "Since its founding in 1988, the Mule Deer Foundation has protected or restored more than 1 million acres of habitat, and has spent more than $50 million to revitalize, improve, and defend mule deer and black-tailed deer populations. Through their M.U.L.E.Y. program, this non-profit organization introduces more than 15,000 youth to conservation each year. " #UAHunt #MuleDeer #Conservation #Nonprofit #MDF #MuleDeerFoundation #Hunting #GiveBack