Under Armour's Back-To-School Ad: "Back to school season isn't so bad when you have this to look forward to". This ad targets the US market specifically. And it is designed to help ensure that the new generation follows in the footsteps of the older one, focussing on killing wild animals for sport, rather than education. "The greatness of a nation can be judged by the way its animals are treated." – Ghandi All it takes for this evil to prevail is for decent people to do nothing. Speak out against trophy hunting, killing wild animals for pleasure and/or greed. Call your legislators, boycott companies like Under Armour, that knowingly profit from this cruel endeavour.