To Kevin Plank, Founder and CEO of Under Armour: "Sir, the inspired spirit of innovation that built your company is contrary to the sport hunting programs you support and sponsor. Watching Under Armour sponsored individuals that call themselves "athletes" butcher unsuspecting wild animals for the thrill of killing, flaunting ostentatious pictures of of themselves with their kills on social media, is something that haunts any conscientious human being - most of your global customers. Your aim to inspire through sport is noble and innovative. Including killing sentinent beings into that aim is base, grotesque and inhumane. Please reconsider and cancel your involvement in hunting. It literally destroys the reputation of your entire company."