Under Armour's marketing campaigns target the low self-esteem of the uneducated population (both men and women). Catch phrases like #GoWhereYouDontBelong, #RaisedHunting, #AlwaysLethal, #RidgeReaper, #AthletesHunt, etc, are meant to instill self-worth and identity through killing wild animals. Fact is, that Under Armour wants to make money. They found this niche and are exploiting it to the maximum. The answer: #BanTrophyHunting.