Because Jon Bon Jovi's Soul Foundation focuses on “combating issues that force families and individuals into economic despair”, our campaign focuses on highlighting the economic aspects of Israel's apartheid regime, such as this video focusing on jerusalem. We hope to illustrate to Jon and the rest of the band, the economic policies which their concert will serve to whitewash, so that they may reconsider this performance- in light of Palestinian civil society call for international solidarity- to boycott Israel. We also hope to encourage you to sign and share the petition with your family, friends, and networks.