Bimbo Bakeries USA, the largest bakery company in the United States, and owner of major brands such as Entenmann’s, Arnold’s, Thomas’, Sara Lee, Stroehmann, and Freihofer’s (see here for full list: https://www.bimbobakeriesusa.com/brands has recently made the decision to drop the world’s largest kosher symbol, the OU (Orthodox Union) certification, for many of its products.

See here for more details:  https://www.koshertoday.com/consumer-backlash-at-arnolds-planned-removal-of-ou-kosher-certification/

Because I cannot imagine a world without Entenmann's and Thomas English Muffins, I urge my fellow kosher-observing colleagues to rise together and let Bimbo Bakeries know that you have been -- and will be -- negatively impacted their decision, and that you would be eager to continue purchasing their products if they remain Kosher certified.

A critical mass of consuerms can effect change: "[O]ur experience has been that when customers notify the manufacturer about changes in the products that adversely affect them, the manufacturers listen to their customers’ opinions -- "Rabbi Moshe Elefant, the OU’s chief operating officer.