

Heart Foundation: Pull your cruel and irresponsible ads off air immediately
The issue
Grief-stricken Australian children are being told by the Heart Foundation in their latest awareness-raising campaign that their dead parents did not love them.
Read about the appalling ad and watch it here. (Link removed.)
Any social good created by the shock value of the ads is eclipsed by the very real danger of severe mental health damage for children and families who have lost someone to heart disease.
The campaign needs to be pulled off air immediately.
Please help.
Emma
(Horrified mother of an 8-year-old boy who lost his dad to heart disease in 2016)

Victory
The issue
Grief-stricken Australian children are being told by the Heart Foundation in their latest awareness-raising campaign that their dead parents did not love them.
Read about the appalling ad and watch it here. (Link removed.)
Any social good created by the shock value of the ads is eclipsed by the very real danger of severe mental health damage for children and families who have lost someone to heart disease.
The campaign needs to be pulled off air immediately.
Please help.
Emma
(Horrified mother of an 8-year-old boy who lost his dad to heart disease in 2016)

The Decision Makers
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Petition created on 28 May 2019