
Jane KramerEast Lansing, MI, United States
Jul 3, 2018
Greetings,
As you may remember, I had been in communication with Meijer’s Senior Director of Communications, Frank Guglielmi, and in December, 2017 had emailed him a video presentation on creating a healthy checkout PILOT at Meijer. In February I was told that Meijer’s merchandising team was reviewing it as of February, 2018. I have since reached out to Mr. Guglielmi for an update, but haven’t received a response.
To demonstrate that there is ongoing support for healthy checkout aisles at Meijer stores, I’m excited to announce that a new Healthy Checkout Aisle Campaign in Lansing and Grand Rapids, Michigan is being supported by NorthWest Initiative, Ingham County Health Department, Kent County Health Department, Capital Area Health Alliance, Reality Meets Science®LLC, and Center for Science in the Public Interest!
The goal is to respectfully encourage Meijer to improve its checkout offerings by creating healthy checkout aisles in their stores throughout MI.
As part of the campaign, assessments of Meijer’s checkout aisle products and practices have been conducted in 6 Meijer stores (3 in Grand Rapids, 3 in Lansing). These assessments revealed that only 3% of the food options at checkout are healthier products.
As I’ve mentioned before, Meijer states that “offering products and services to help our customers lead healthier lives” is a core value. Therefore, we are once again asking Meijer to stand behind this core value by making it easier to eat healthfully at checkout.
We would love your support on a NEW PETITION (bit.ly/askmeijer) which will be delivered to Meijer during a Walk for Healthy Checkouts on July 21st, 2018 at the Okemos Meijer Store - 2055 W Grand River Ave, Okemos, MI 48864.
If you’re in Michigan, please join us for the walk! And if you're interested in becoming a Campaign Ambassador (helping to gather signatures for the petition and wearing your free Healthy Checkout T-shirt at the Walk for Healthy Checkouts), contact me at healthycheckouts@gmail.com.
Watch for our billboards and follow us on:
FB (https://www.facebook.com/healthycheckouts/)
Instagram (https://www.instagram.com/mihcoadvocates/)
Twitter (https://twitter.com/MIhcoadvocates
Please share the campaign website with family and friends - bit.ly/askmeijer!
Thanks so much for your support!
Respectfully,
Jane Kramer
Healthy Checkout Aisle Campaign Coordinator
East Lansing, Michigan
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