For the first time, humanewashing has appeared in the pages of the nation's third biggest newspaper, The New York Times. In response to the NYT's new video series exposing the dangers of industrial animal agriculture, a new Farm Forward letter condemns Big Chicken's deceptive marketing: Read & share it today!

Writes Executive Director Andrew deCoriolis, "A recent survey conducted by Farm Forward shows that when American consumers see these labels, they believe that animals have been raised on pasture, not on factory farms. Pasture-raised is the standard of animal welfare consumers expect — but the chicken industry doesn’t come close to meeting that expectation. Why would it, when it’s more profitable to humanewash?"

Help us take the industry to task for deceiving American shoppers about the factory farming cruelty behind its products: retweet our letter and share it on Facebook!