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BigHit Entertainment is a South Korean entertainment company established in 2005. Although known primarily for managing the global music phenomenon BTS, BigHit represents many other popular acts including TXT (Tomorrow X Together) and Lee Hyun. While the company is involved in all facets of the music industry, from album production to distribution, it has expanded into new territories such as video content, concerts, and exhibitions. Known for its innovation, BigHit introduced a unique business model based around "storytelling" which set a new standard in the K-pop industry. In October 2020, it undertook an Initial Public Offering (IPO) and is now publicly traded on the Korea Exchange.