From diet pills to underwear: Chinese firms scramble to grab Ivanka Trump trademark BEIJING — China is still coming to terms with President Trump, but his daughter Ivanka has never been more popular here. Chinese companies have been scrambling to add her name to their products since her father won the U.S. presidential election in November. There’s even a new Chinese cosmetic-surgery firm offering the chance to look a little more like her. An incredible 258 trademark applications were lodged under variations of Ivanka, Ivanka Trump and similar-sounding Chinese characters between Nov. 10 and the end of last year, records at the China Trademark Office show. Ivanka Trump at Trump Tower in New York on Nov. 17, 2016. There were 258 trademark applications lodged in China under variations of Ivanka, Ivanka Trump and similar-sounding Chinese characters late last year.