Stop Photoshopped Ads From Hurting Our Kids: FTC, Act on H.R.4341
  • Petitioning FTC Chairwoman Edith Ramirez

This petition will be delivered to:

Federal Trade Commission
FTC Chairwoman Edith Ramirez
U.S. House of Representatives
U.S. Senate

Stop Photoshopped Ads From Hurting Our Kids: FTC, Act on H.R.4341

    1. Seth Matlins
    2. Petition by

      Seth Matlins

      Los Angeles, CA

Join Our Family and Ask the FTC to Help Stop Advertising Hurting Our Kids

Every parent thinks their children are perfect and my wife and I are no different. We want our eight year-old daughter and seven year-old son to grow up knowing they’re beautiful just the way they are. But every day our message to them as parents is undermined by the messages of advertisers "photoshopping" the people in their ads, creating false and unrealistic expectations of what our kids can and should look like.

These ads are weapons of mass perfection and their casualties are stark. 53% of 13 year-old girls are unhappy with their bodies; by the time they are 17, 78% will be. In fact, the 3 most common mental health issues amongst girls -- eating disorders, depression, and low self-esteem -- can be linked to the images they see of themselves in the media. And boys are impacted also, with 16% HS boys suffering from disordered eating.

When a prescription drug is making people sick, we ask for an investigation. When false, deceptive and "photoshopped" advertising -- creates anatomically impossible, fake, and unhealthy images of human bodies -- is making our children sick, in the absence of industry self-regulation, the body responsible for investigating deceptive advertising and protecting consumers, the Federal Trade Commission (FTC), has a duty to step in and investigate what's making our kids (and adults too) sick. That’s why I’m asking you to join me and my family in supporting the passage and implementation of the bipartisan Truth in Advertising Act.

This legislation would direct the FTC to develop a regulatory framework for ads that materially change the faces and bodies of the people in them, in order to reduce the damage this type of advertising does to our children. We're not talking about regulating that making a blue sky bluer, or photoshopping away a fly-away hair. We're talking about ads that change the shape, size, proportion, color,and enhance or remove the features of the people in them.

We need the FTC's help because ads sell more than products; they sell attitudes, values, images, identity, and expectations…all in order to sell products. We need their help because pictures are claims, and worth at least 1000 words. And if these photoshopped ads told the same boldfaced lies in words that they do in pictures, action would have been taken long ago.

Congress and the FTC are considering this legislation right now and we need signatures and comments from as many people as possible who want children to grow up knowing they are more than the sum of their parts. Please join me in supporting the Truth in Advertising Act (HR4341) and ask the FTC to protect my children, your children, America’s children from advertisers’ deceptive weapons of mass perfection.

FTC Chairwoman Edith Ramirez, Federal Trade Commission
U.S. House of Representatives
U.S. Senate
Please protect our children from the health issues and harm linked to "photoshopped" ads that create false expectations about what they can and should look like. Please Support HR4341, the Truth In Advertising Act; or let us know why you can't. Thank you.

[Your name]

Recent signatures


    1. Momentum!

      Seth Matlins
      Petition Organizer

      Good Morning America covered our #TruthInAds companion petition ( which asks Dove to commit to labeling any ads where they photoshop the people in them, and not to run this type of ad where our kids can see them ( We started with Dove because we thought they'd find it easy, after a decade of marketing "Real Beauty," to say yes and get the ball rolling with other advertisers...because while we keep working with Congress, the ad-industry can help affect the change we all want NOW. We're not sure why, but Dove seems not to be having as easy a time saying yes as we'd hoped, BUT ModCloth, a fashion e-tailer, stepped up and in, signing the Heroes Pledge just days after we launched this petition. They are Heroes indeed! Let's give big thanks to ModCloth and keep encouraging Dove and all advertisers to make Real Beauty even more so. Thanks to all of you!

    2. Reached 35,000 signatures
    3. Truth In Advertising Update

      Seth Matlins
      Petition Organizer

      Because of you, we'll reach 20,000 signers of the Truth in Advertising petition in the next day or so. That's amazing, and a clear signal to the FTC and the Ad Community that it's past time for change and remedy. Thank you!

      We need to keep the pressure on and the signatures adding up. And we want to send a message directly to Congress, so if you have 1 MINUTE will you also go and show your support for the Truth In Advertising Act here,, and let Congress know it's time for advertising to get real. Thank you all so very much.

      H.R. 434: Permanent Internet Tax Freedom Act

      View H.R. 434 report What's your position onThe Permanent Internet Tax Freedom Act Summary: To make the moratorium on Internet access taxes and multiple and discriminatory taxes on electronic commerce permanent. ( More Info) What do you think? The next vote on this bill will occur in the House of Representatives.

    4. Reached 17,500 signatures
    5. Over 15,000 Have Joined You In Support of the Truth In Advertising Act!

      Seth Matlins
      Petition Organizer

      I'm on my way to Washington next week, and we need to show as much support to Congress and the FTC as we can. Please keep sharing the petition link, tweeting, talking, and posting. Also, you can go here: for a ready-made tool kit and to stay up-to-date on what we're doing. Our campaign has gotten coverage from Time to The Washington Post to dozens of other trade and consumer publications. From my family and all our allies, thank you so much for your support and help, and let's keep the pressure on. seth

      Truth in Ads #TruthInAds

      Campaign to reduce the amount of altered human bodies in advertising

    6. Reached 15,000 signatures
    7. 10,000 Supporters

      Seth Matlins
      Petition Organizer

      Thanks to each and all of you for your support, and for standing up for what is right, reasonable, and past due. We're so grateful to all of you who have signed, and to the many of you who have shared your reasons why. Change rarely comes easily, and we don't expect it to this time. So please keep on sharing the petition and cause with your communities, and invite them to join us in fighting to protect our children - and each other - from the damaging effects of these "photoshopped" ads and expectations. For more information and to stay-up-to-date on how to help, you can sign up for more information at: Again, thank you all so much. seth+

      Truth in Ads #TruthInAds

      Finally, Washington DC is doing something about the link between photoshopped images in advertising and how people - in particular girls and women - feel about themselves. But to really drive the change we're after, the policy-based approach needs to be strengthened by grassroots support. That's how you can help us win this battle.

    8. Reached 10,000 signatures



    May 07, 2014

    Join me in supporting #TruthInAds and help protect girls from photoshopped ads and unreal expectations by signing

    Lizzie Velasquez


    May 07, 2014

    This petition for #TruthInAds could make millions of girls' lives better and healthier. Please sign it: ❤️

    Sophia Bush


    Apr 28, 2014

    The #TruthInAds Act petition has 18,000 sigs! Add yours to help reduce impact of #photoshopped ads: #EatingDisorders

    Ileana Ros-Lehtinen


    Apr 22, 2014

    Signed! RT @FeelMoreBetter Dear @mindykaling would be wonderful if u could sign & support this #TruthInAds campaign:

    Amanda de Cadenet


    Apr 18, 2014

    Care about the health of girls and women? Sign at asking @FTC to support #TruthInAds.

    Marianne Williamson


    Apr 14, 2014

    Please protect our children from the health issues and harm linked to "photoshopped" ads #BraveGirlsWant #TruthInAds

    Brave Girls Alliance


    Apr 14, 2014

    78% of 17yo girls r unhappy w/their bodies. Sign to stop the hurt done by deceptive photoshopped ads. #TruthInAds



    Apr 14, 2014

    #TruthInAds calls for the FTC to research and regulate heavily-edited images of bodies in advertising:

    SPARK Movement


    Apr 15, 2014

    Protect children from the effects of photoshopped advertisements. Sign to support #TruthInAds here:


    Reasons for signing

    • Jessica Farber KANSAS CITY, MO
      • about 8 hours ago

      Having been (and still am, always will be) a woman with a larger-than-average body, not having a body to relate to in the media is difficult when you're trying to teach yourself how to dress fashionably or get inspiration this way. When you feel you can relate to a body it helps your confidence as a growing young lady. Quit telling me that I'm "too big" by not representing my body type! And the models who do try are whittled away digitally. I'm a photographer, I know how this works. Skinny is beautiful, Fat is beautiful. Represent truthfully.

    • Sondra Olcott BATAVIA, UNITED STATES
      • about 17 hours ago

      I think that children as well as adults all need to love themselves! Its time for society to stop the idea that beauty is only on the outside.

    • Allison Barbieri EAST BOSTON, MA
      • 1 day ago

      Photoshopping creates unrealistic perfection in print models that set unattainable standards for those who see it. It will forever make us "real" people believe we are "not good enough" as we are, and imagine that our external "flaws" should be wiped away. It also sets a standard that already beautiful models and celebrities are STILL not enough just as they are...and, if so, what does that say about the rest of us? The real problem in Photoshopping ads is in the message that "You can't ever look good enough on your will never be pretty enough or perfect enough...because not even our models are.."

    • kortia hale GLADE HILL, VA
      • 1 day ago

      its bad for the children

    • Tania Sanchez CALGARY, CANADA
      • 1 day ago

      I'm signing because I was personally influenced by how models in magazines looked since the 80's, I've personlly grown to realize that not everyone can look like that, and also have discovered that sometimes magazines to major errors in how they make models look. But I don't want my two girls, or sons to think that it is normal to look like what magazines make women and men look like through photoshop.


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