• Petitioning CEO

This petition will be delivered to:

The Heart Foundation

Heart Foundation: Stop giving advice and promoting food that causes heart disease!

    1. Jessie Reimers
    2. Petition by

      Jessie Reimers

      Brisbane, Australia

We are asking that the Heart Foundation update their nutrition advice based on the current science and research and scrap the Tick of Approval program as it is giving consumers a false sense of security and is placed on products that contribute to inflammation, heart disease and other illness.

I have explained in detail my reasons for starting this video in this youtube clip. You can also watch the segment on Sunrise where we explain the petition and this segment on Studio 10.

The Heart Foundation currently advises that we steer clear of ‘dangerous’ saturated fats, consume margarine, vegetable and seed oils, keep our cholesterol low, low, low, consume a diet made up of mostly REFINED, highly processed carbohydrates and choose foods with the tick of approval, the very large majority of which are highly processed, devoid of essential nutrients and many of which contain huge amounts of sugar (for example Milo Cereal which is 27% refined sugar). Here is a study linking added sugar with heart disease. 

They claim that this advice is based on solid scientific evidence- however the evidence they continue to produce is very outdated and has been debunked by major studies many, many times since. All I am finding is more and more evidence to suggest that saturated fat and cholesterol are NOT associated with cardiovascular disease and that this idea was based initially on an extremely faulty study by Ancel Keys, who cherry picked data in an attempt to prove what he wanted to prove. If all of the data had been used they would have found absolutely NO correlation between saturated fat and heart disease- yet somehow this out-dated and even dangerous hypothesis is clung to so that margarine, cholesterol lowering medications and all manner of unnecessary and most certainly very unhealthy and damaging products can be sold.

Vegetable/seed oils and margarine are of particular concern. More information about this here.

Here is an example of evidence to suggest that saturated fat is not linked with heart disease. This is a MASSIVE meta-analysis involving over 340,000 subjects. http://ajcn.nutrition.org/content/91/3/535

You will find many more studies here.

In fact saturated fat and dietary cholesterol from natural, healthy sources such as butter from grass fed cows, animal fats from naturally raised animals, eggs (including the cholesterol filled yolk), unrefined coconut oil etc have been found to be extremely beneficial to health and actually assist in protecting, NOT causing cardiovascular disease. There has been a great deal of research and science to show this which has been largely ignored by the medical and scientific communities and by Heart Foundations and nutritional authorities around the world.  Some of these researchers, scientists, Drs, cardiovascular surgeons, obesity experts, authors, nutritionists etc include  Dr Eric Westman, USA; Dr Andreas Eenfeldt, Sweden; Dr Malcolm Kendrick, UK; late Dr Barry Groves, UK; Dr William Davis, US; Dr Gary Fettke, Australia and Dr Perlmetter, USA, Zoe Harcombe, Dr John Briffa, Dr Chris Kresser, Cyndi O’Meara, Dr Sandra Cabot, Sally Fallon, Christine Cronau, David Gillespie, Uffe Ranskov, Anthony Colpo and there are many others, all of whom rely on evidence based research and a great deal of well respected scientific studies, not on merely 'opinion' or 'quackery'. It is time people learned the truth. The current advice CONTRIBUTES to inflammation, heart disease and a whole host of unpleasant and unnecessary medical complications.

Honestly it just seems absolutely ridiculous that a health authority like the Heart Foundation whom many of the public trust and listen to, advise to eat a diet made up of mostly processed carbohydrates in the form of cereal, bread and pasta, consume margarine and vegetable/seed oils- which are unnatural and contribue to inflammation, processed sugar filled foods filled with additives, preservatives, colours and flavours and which are devoid of essential nutrients and even products that contain aspartame. How can they honestly say that this will protect people against cardiovascular disease? Whilst telling people to avoid fat and cholesterol which is absolutely essential to the correct functioning of the body on so many levels.

We need to be educating people to eat REAL, whole food. Actual food that contains vitamins, minerals and all that the body requires to operate and protect itself effectively. This isn't rocket science, it is simply what humans have always done. These new ideas to consume man made fats, margarine and processed foods are very much part of the health disaster.

If you would like to read the Heart Foundation’s response to my petition you can do so http://www.getafreshstart.com.au/the-heart-foundations-response-to-my-petition/

You can check out the segment on A Current Affair here http://aca.ninemsn.com.au/article/8759175/experts-fight-for-heart-tick-removal

Please get involved with the petition, sign and share with as many people as you can. This information is vitally important for everyone in Australia to understand and have access to. You can follow progress on facebook at www.facebook.com/getafreshstart

Please join us on Tuesday the 14th of October at midday to deliver the petition in person. We need as many of us as possible to gain media interest and have the program shut down https://www.facebook.com/events/1450616545198304/?ref_dashboard_filter=upcoming

Recent signatures


    1. Heart Foundation STILL NOT LISTENING- My Response to the Press Release

      Jessie Reimers
      Petition Organizer

      The Heart Foundation's Press Release has failed to address our concerns and is still spouting the same old rhetoric.

      I have released a response to this on my blog. Get ready for the juicy truth including exposing the serious conflict of interests on their advisory board and the REAL science and reality that destroys their terribly outdated advice.


      Plenty of links to sink your teeth into and help spread the message- feel free to leave the Heart Foundation more feedback on their facebook page. https://www.facebook.com/NationalHeartFoundation Make sure they know it is not an acceptable response and we will keep fighting.

      Next goal on the petition. 100k signatures. Then we will rally again. Spread the word.

      As always feel free to join in the social media campaign on facebook http://www.facebook.com/getafreshstart and instagram http://instagram.com/getafreshstart we are asking that you get a sign and write your message to the Heart Foundation Petition and use the hashtags #heartfoundationpetition #nomoremargarine and #flickthetick to help spread the word. Tag me and I'll repost too!

      If you've got a blog or would like a blog you follow to cover this issue please feel free to send it their way too!

      The Heart Foundation STILL NOT LISTENING. My Response. - Get a Fresh Start

      On Tuesday the 14th of October we rallied in Brisbane and delivered the 54,000+ signatures to Heart Foundation head office in Brisbane. I gave a speech and made some requests of the Heart Foundation. They didn't answer my questions and sent out a young receptionist to simply take the box and walk back inside.

    2. Brisbane Rally Tomorrow Lunch Time

      Jessie Reimers
      Petition Organizer

      Hi everyone, thanks so much for your ongoing support in this matter. We have made so much progress in the last few weeks. The grand finale is happening tomorrow.

      We are joining together in Brisbane at midday at Bowen Park opposite the Royal Brisbane Hospital and then marching up to the Heart Foundation Head Office with photographers, filmmakers and media where I will give a short speech and make our requests of the Heart Foundation that extend beyond the Tick program and dive into the matters we request they address- most particularly that they stop giving advice and promoting foods linked with heart disease- including margarine, highly processed vegetable oils, sugar, additive, preservative and artificially sweetened foods and refined processed carbohydrates.

      Make a sign, make a shirt or even just come along to the rally and invite your friends! Let's make this event huge and raise awareness at both a National and International level.

      Event details here https://www.facebook.com/events/1450616545198304/

      See you tomorrow! For those not in Brisbane we will be sure to update you with the results after the event and share photos, videos and media. I have no doubt we will be declaring victory very soon.

      Let's keep the pressure up and bring this home.




    3. Reached 50,000 signatures
    4. Sunrise and Studio 10 Segment Links and Delivery Event Info!

      Jessie Reimers
      Petition Organizer

      This morning Chef Pete Evans and myself were on Sunrise talking about the petition- check it out here https://au.tv.yahoo.com/sunrise/video/watch/25226302/heart-foundation-getting-it-wrong/

      I was then on Studio 10 as well! Watch it back here http://tenplay.com.au/channel-ten/studio-10/extra/season-2014/10-oct--ticked-off-heart-foundation-row

      I was also on 4BC radio this afternoon- the interview should be up here in the next day or so http://www.4bc.com.au/blogs/afternoonsblog2014#.VDdhMvmSzR0

      Remember we are delivering the petition on TUESDAY! We are hoping to have 100k signatures by then so keep spreading the word at the time of posting we have almost 45k. Join us on Tuesday lunch time to deliver the petition>> https://www.facebook.com/events/1450616545198304/?ref_dashboard_filter=upcoming << don't forget to invite your friends.

      Spread the word! #heartfoundationpetition #flickthetick #boycottthetick

      Heart Foundation getting it wrong? - Sunrise

      You can see me on Sunrise on seven. We've been told for 25 years that the Heart Foundation tick of approval will guide us to healthier choices at the supermarket. But 37,000 people have now signed a petition saying it's time to give the tick the flick.

    5. Reached 40,000 signatures
    6. Petition hits Headlines Globally and on TV TOMORROW MORNING!

      Jessie Reimers
      Petition Organizer

      Tune into TOMORROW MORNING- 10/10/14 to Sunrise from 7.30am Queensland time on Channel 7 for an Interview about the petition with myself and Pete Evans. If you miss it or want to watch it from a PC you can stream it here https://au.tv.yahoo.com/sunrise/video/watch/17173411/sunrise-live/

      Then I will be interviewed in studio on Studio 10 from 9.30am Queensland Time Channel 10.

      Amazing piece of journalism right here>>> http://www.news.com.au/lifestyle/health/pete-evans-backs-petition-to-scrap-heart-foundations-healthy-tick/story-fneuz9ev-1227084759668

      "But now an online army has been mobilised to drastically overhaul the tick, circulating a petition calling on the Heart Foundation to update its nutrition advice or trash the program altogether."

      And some big names in the nutrition world, including Chef Pete Evans, Sarah Wilson from I Quit Sugar and David Gillespie from Sweet Poison, have thrown their weight behind the campaign.

      Petition noted in the Daily Mail UK here>>> http://www.dailymail.co.uk/news/article-2781009/Celebrity-chef-Pete-Evans-criticises-integrity-known-Heart-Foundation-Tick-appears-supermarket-products-like-frozen-pizzas-cereal-young-kids.html

      Hold onto your hats folks, as always spread the word and share the petition >>> http://www.change.org/p/heart-foundation-stop-giving-advice-and-promoting-food-that-causes-heart-disease

      Are you joining us on Tuesday the 14th of October at midday in King George Square to Deliver it in Person and make a stand?? Join the event and invite your friends >> https://www.facebook.com/events/1450616545198304/?ref_dashboard_filter=upcoming

      Wahoooo, let's create some serious waves. Let's change the way Australian's view food labeling and have the outdated nutrition advice turned upside down. It's time.

      Spread the word on Social media by liking, commenting, tagging and sharing this post >>> https://www.facebook.com/getafreshstart/photos/a.143389569153775.31573.141424999350232/340511129441617/?type=1&theater

      Jump on instagram @getafreshstart and get your photo happening as well with the hashtags #heartfoundationpetition #flickthetick

    7. Reached 35,000 signatures
    8. Breaking News- HF are Reviewing the Tick and asking for Public Input!!!

      Jessie Reimers
      Petition Organizer

      YES!! Finally they are listening!! The Heart Foundation have released a statement saying that the Tick Program is being reviewed and asking for public input. Please take a minute or two to fill in the survey http://www.heartfoundation.org.au/healthy-eating/heart-foundation-tick/pages/default.aspx

      I spoke about margarine, vegetable/seed oils, added sugar and the fact that we shouldn't be ticking highly processed foods at all!! A return to traditional nourishing foods and fats is what is needed. REAL FOOD!! Go for it guys. This is what we have worked so hard for. Let's make the changes that are so badly needed in this country, hopefully the world will follow suit.

    9. Change your Profile Picture one week until Delivery

      Jessie Reimers
      Petition Organizer

      It is one week until this petition gets delivered to Heart Foundation Head Office. If you would like to join us get on the facebook event here and invite your friends. https://www.facebook.com/events/1450616545198304/?ref_dashboard_filter=upcoming

      For those not in Brisbane please show your support and continue to raise awareness by changing your facebook/instagram/twitter profile picture to this https://www.facebook.com/getafreshstart/photos/a.141689245990474.31154.141424999350232/339683986190998/?type=1&theater with a link to the petition. << Just like in that link.

      Imagine 33+ thousand people all with the Tick as their profile picture and a cross through it. Pretty epic.

      We still need 60+ k signatures to get to our goal of 100k so keep sharing!! As always thanks for all your support so far. Together we CAN make a change and have this tick removed from highly processed, damaging foods that have been scientifically linked with heart disease and many other chronic, degenerative and very often PREVENTABLE illnesses.



    10. Reached 30,000 signatures
    11. Reached 25k!! 75k to get to our goal!!!

      Jessie Reimers
      Petition Organizer

      How can you help? Grab a bit of paper, write Boycott the Tick or whatever message you would like to send to the Heart Foundation and hashtag #heartfoundationpetition. Share the link to the petition with EVERYONE EVER!!! Together we can create massive, much needed change in this country.

    12. Reached 25,000 signatures
    13. Chef Pete Evans is publicly backing the petition!!!

      Jessie Reimers
      Petition Organizer

      Get on over to his facebook page and like, comment, share & TAG YOUR FRIENDS in his latest status update and help send it truly viral https://www.facebook.com/peteevanschef

      Chef Pete Evans

      Chef Pete Evans. 299,113 likes · 40,209 talking about this. Paleo chef, conscious health coach, surfer, organic real food lover, speaker, author,...

    14. Heart Foundation Petition Youtube Rant and Delivery on 14th October

      Jessie Reimers
      Petition Organizer

      Hi everyone,

      Thank you again for your ongoing support- here is a youtube video https://www.youtube.com/watch?v=XhNcIHUduOw you can watch and share with others to get them engaged with why this is such an important issue in our community.

      Remember that Heart Disease is the number one killer in this country and I have people contacting me regularly devastated that they have lost loved ones to heart disease as young as in their 30s and 40s, we are now at the stage where people even younger than that are having heart attacks..the time is now, we must put an end to this nonsense!! The video is also up on google hangouts and can be found here https://plus.google.com/events/ciqfrobm3u6l2d55lkkfo9ojqgk

      Remember we are delivering the petition in person to the Heart Foundation on Tuesday the 14th of October- event details here https://www.facebook.com/events/1450616545198304/?ref_dashboard_filter=upcoming

      If you could take a few minutes to invite your entire friends list that would be awesome- we want to get as many people involved as possible and get the media along and really shame the Heart Foundation on a very large, public scale so that they are finally forced to end the Tick of Approval program and change their dietary guidelines based on the current evidence and research.

      Thanks again for your unwavering support with this. Please continue to widely circulate the petition.


    15. Please join us in delivering the Heart Foundation Petition to HQ!

      Jessie Reimers
      Petition Organizer

      For over a year I have been tirelessly running the Heart Foundation petition. It is time to deliver it. This will pronounce the beginning of the end for the Heart Foundation and their disgraceful promotion of margarine and highly processed foods as heart healthy as well as the ridiculous, terrible and outdated nutrition advice.

      We are going to go together with HUNDREDS of people so your attendance is ESSENTIAL to generate serious media attention around an extremely important topic that effects the health of absolutely everyone from the children in day care and kindergarten who are being given margarine on their sandwiches to the elderly and vulnerable living in aged care.

      It is time we create a health revolution, scream from the rooftops that it is absolutely NOT OK to continue to promote outdated and dangerous advice in the name of profits rather than health.

      We are going to print the names and signatures out on one massive scroll, march to the counter- cameras in tow and deliver the 20+ thousand signature long petition to the Heart Foundation headquarters in Brisbane.

      If you do not live in Brisbane please join the event anyway and share and invite everyone you know- I'm sure you know someone from this side of the country!

      It is absolutely vitally important that this event be taken seriously, please invite everyone you know and please, for the love of god, make every effort you can to get there, the more people we have standing in solidarity the less they will be able to ignore us and the more noise we will create through the media and nation wide.

      Let's bring this home and create some lasting change in this country.




      Please join the event here and please take a few minutes to SHARE it and INVITE YOUR FRIENDS!! Let's do this




    16. Reached 20,000 signatures
    17. A Current Affair airs a segment on the petition!

      Jessie Reimers
      Petition Organizer
      Experts fight for Heart tick removal

      When you see the Heart Foundation tick on a product, you think healthy choices for your family. But now a group of health experts have signed a petition to get rid of the symbol, claiming it's giving consumers a false sense of security. For information on the petition, visit www.change.org

    18. Thunderclap! Sending the petition viral with the power of social media.

      Jessie Reimers
      Petition Organizer

      I have started this thing called a Thunderclap, all you need to do is click on the url and click support on facebook/twitter/tumblr or all three if you are on them, then at the exact same time on Sunday the 10th of November all of our statuses will be updated linking back to the petititon with #heartfoundationpetition. If we get enough supporters on here it could really help send this viral and maybe even 'trend' on twitter. Great way to get more people involved! http://thndr.it/1cuxSdb

    19. Reached 17,500 signatures

      Jessie Reimers
      Petition Organizer

      A follower of mine Emil has taken the time to send me this..

      Here is a list of contact information for all major newspapers, tv shows and politicians. If it's just Jessie contacting them it will seem insignificant and they won't respond, but if we all do it they will realise something big is happening here and it is worth talking about. All you need to do is write one letter and copy paste it to all of them. It should not take up much of your life.


    21. Reached 12,500 signatures
    22. Podcast of Interview with Greg Cary on 4BC

      Jessie Reimers
      Petition Organizer

      For anyone that missed it here is a link to the podcast of my interview with 4BC about the petition :) http://www.4bc.com.au/blogs/2013-4bc-mornings-audio-blog/22yo-challenges-heart-tick/20130904-2t4ll.html#.Uie87zanohU

    23. Reached 8,000 signatures
    24. Interview rescheduled to tomorrow 4/9

      Jessie Reimers
      Petition Organizer

      Hey guys! Sorry the interview with Greg Cary has been rescheduled to tomorrow morning. Not sure of exact time but will be on the morning show between 8.30am and 11.30am. Will update when I have more details. Thanks :)

    25. Tune in tomorrow 3/9/13 from 10am to 4BC talk back with Greg Cary!

      Jessie Reimers
      Petition Organizer

      I will be on air with Greg Cary tomorrow from around 10am (tune in from 9/9.30 to listen to the specialist before me) to discuss the Heart Foundation petition. Stay tuned!


    Reasons for signing

    • Angeliza Wanstall AUSTRALIA
      • about 10 hours ago

      Conventional medicine needs a shake up

    • Sammy Harlow-Black AVONSLEIGH, AUSTRALIA
      • about 11 hours ago

      Good food, no lies!

    • Irene Carter AUSTRALIA
      • about 16 hours ago

      I have diabetes type2

    • Amanda Ressom MYOCUM, AUSTRALIA
      • 1 day ago

      Because I believe that in a civilised society, the advice we get from influential organisations should be honest & based on current research.

    • Cheryl Enders AUSTRALIA
      • 1 day ago

      I have always been conscious about eating as natural as possible. There is heart disease and diebetes in my family.


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