The current raise has priced out the average American Family. There are many people who now cannot afford to take their kids to Disneyland. The average person cannot afford to pay these prices. We know that a price increase is necessary but to this degree is absurd. Especially for annual passholders who have been loyal for in some cases, DECADES. Give us a better merchandise discount, a higher food discount, FREE PARKING FOR ALL, something. Make it worth it for us. Your competition is offering passes to all their parks for 1/3 of what you are selling. Something has got to give, please hear us.