As the general public is not authorized to make medical assessments or pharmaceutical purchases without the prescription of a licensed medical professional, the general public should not be subject to pharmaceutical advertising that creates a loyalty or preference in medical options. Medical advertisements seem to exaggerate the benefits and understate the risks, yet these are issues and topics to be discussed with medical professionals as they are not the same for every person and other prescribed or non-prescribed medications may require special considerations, as only a medical professional would discern. Some pharmaceutical advertisements seem to create an idea that certain symptoms imply a certain illness or condition and create a desire for that medication before a medical professional can perform an evaluation and make a recommendation. Simply put, all the proven effective psychological techniques and mechanisms that are in our modern advertising do not have a place in our physical health and pharmaceutical decision making.