Tell Morgan Spurlock: Give $25,000 to Benefit the Altoona Community
Tell Morgan Spurlock: Give $25,000 to Benefit the Altoona Community
The Issue
The documentary filmmaker Morgan Spurlock has found another catchy way to promote his next release, “The Greatest Movie Ever Sold,” which takes a wry look at product placement and the integration of brands in the plots of movies and TV shows.
The city of Altoona, Pa., agreed on Wednesday night to sell naming rights to Mr. Spurlock for 60 days, beginning on April 27. For a fee of $25,000, Altoona will be called after the full title of the film, which is “Pom Wonderful Presents the Greatest Movie Ever Sold.”
The presence of the Pom Wonderful juice in the title of the documentary signals Mr. Spurlock's cheeky take on the subject of product placement. He has lined up a skein of marketers to sponsor the film to help illustrate how branded entertainment works.
Among those sponsors is the Sheetz chain of convenience stores, which is based in, yes, Altoona. The Altoona City Council said that the fee from Mr. Spurlock would be used by the city's police department.
“Clearly, the people of Altoona have a sense of humor,” Bill Schirf, the mayor, said in a statement, “and an asking price.”
The Altoona Police Department should not receive this money. Tax payer dollars are already funding above and beyond what the APD needs. Not to mention a plethora of grants from the federal government, state government, and private foundations the police receive each year. Apparently, this is not enough, they now are receiving an extra $25,000 to fund any number of unnecessary "necessities" such as new vehicles, more surveillance cameras, new uniforms and gear, bigger pensions, etc.
Please take the time to review the 2010 budget compared to 2011 budget. It is obvious that the APD are hardly in need of more money.
http://www.altoonapa.gov/SiteCollectionDocuments/101027min.pdf
WE believe that countless other organizations in Altoona could benefit from $25,000. Put this generous donation towards education, after-school programs, parks, recreation, advancement, prevention, beautification of the Altoona community, and the list goes on. The people of Altoona want to see this money benefit the community! It should not be wasted on the Police Department.
The Issue
The documentary filmmaker Morgan Spurlock has found another catchy way to promote his next release, “The Greatest Movie Ever Sold,” which takes a wry look at product placement and the integration of brands in the plots of movies and TV shows.
The city of Altoona, Pa., agreed on Wednesday night to sell naming rights to Mr. Spurlock for 60 days, beginning on April 27. For a fee of $25,000, Altoona will be called after the full title of the film, which is “Pom Wonderful Presents the Greatest Movie Ever Sold.”
The presence of the Pom Wonderful juice in the title of the documentary signals Mr. Spurlock's cheeky take on the subject of product placement. He has lined up a skein of marketers to sponsor the film to help illustrate how branded entertainment works.
Among those sponsors is the Sheetz chain of convenience stores, which is based in, yes, Altoona. The Altoona City Council said that the fee from Mr. Spurlock would be used by the city's police department.
“Clearly, the people of Altoona have a sense of humor,” Bill Schirf, the mayor, said in a statement, “and an asking price.”
The Altoona Police Department should not receive this money. Tax payer dollars are already funding above and beyond what the APD needs. Not to mention a plethora of grants from the federal government, state government, and private foundations the police receive each year. Apparently, this is not enough, they now are receiving an extra $25,000 to fund any number of unnecessary "necessities" such as new vehicles, more surveillance cameras, new uniforms and gear, bigger pensions, etc.
Please take the time to review the 2010 budget compared to 2011 budget. It is obvious that the APD are hardly in need of more money.
http://www.altoonapa.gov/SiteCollectionDocuments/101027min.pdf
WE believe that countless other organizations in Altoona could benefit from $25,000. Put this generous donation towards education, after-school programs, parks, recreation, advancement, prevention, beautification of the Altoona community, and the list goes on. The people of Altoona want to see this money benefit the community! It should not be wasted on the Police Department.
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Petition created on April 17, 2011