I would like to keep this short and simple.

I am deeply saddened and frustrated by the amount of advertisement broadcasted by Indian News Channels these days, even after the TRAI guidlines of maximum of 12 minutes per hour.

12 Minutes ? I see no news channel sticking to the norm and the Ads are aired between 20 to 30 minutes on most news channels. These news channels talk about change and new India but they are doing absolutely nothing for it. They are simply commercial ( excessively commercial rather ). To put in simple words, they dont care about anything other than the money$$ they earn from the advertisements, media ethics dont matter to them anymore.

When International Channels like CNN or BBC can go Ad free most of the time why cant Indian counterpart do the same? If your argument is that you cant run your channel in profit without 30 minutes of Ad every hour then let me make this Crystal clear for you. " Leave the News Business " . Profits just need quality news and not Advertisements.  You need to reconsider your Aim , Motto or even the Business Plan itself.

I call for support from everyone who is frustrated by the Ad time on News Channel and thinks that we need to address this Issue.