Donald Trump Jr. - in spite of public outcry- recently defended his barbaric act of killing and mutilating wildlife in Africa.

Although he has admitted that on a personal level stands by his actions, he should not be allowed to continue functioning as a spokesperson for Cambridge Who's Who? an organization that supports Humane/Animal charities, because his personal brand stands in opposition to what is charitable and humane.

Furthermore, Trump Jr.'s actions demonstrates arrogance and lack of compassion, not to mention an inability to respect the public opinion about global issues.

Trump Jr.'s personal brand is damaging to any organization and society.