*The city of Grand Junction, CO (Pop. 58,444) is the largest city in Western Colorado, and the largest city between Denver, CO and Salt Lake City, UT.

*In a matter of weeks, residences of Grand Junction received at least two telephone books each, and there is starting of a third wave of distribution.

*San Francisco, CA just passed through the Board of Supervisors a bill to end distribution of yellow page books with an opt-in system 9-1.

*It is time that larger cities look towards the end waste by 2020 campaigns, and this is one step in the process.

* Visiting the following website describes the opt-in system: http://www.banthephonebook.org/