For many Roku users who have cut the "cable cord" we had found NBC to have an engaging News offering via Roku's Newscaster Application.  

Today, 12/7/2011 NBC decided to pull its content out of Roku's Newscaster Application and create their own NBC News Channel.  There is no objection to this.  However, the new NBC format is a serious downgrade, making it unintuitive and impractical to watch any of NBC's content / News.

We are not complaining about having to watch ads, we just want to be able to watch our favorite NBC shows online in a cohesive, intuitive manner as they had been offered.

We feel that NBC will lose serious online viewership and potential advertising revenues if this is not fixed.  Roku will boast well over 3 million users by the end of the year.  The holiday season is upon us and more will be looking to the Roku device to replace their cable service.   NBC can take advantage of this and organically grow their viewership by simply reverting or redesigning their News channel to make it more user friendly.

We simply want:

* the abililty to watch a show from start to finish (commercials are fine and expected)

* the complete elimination of the "clips" format

* the ability to easily choose shows by date

* a simple categorized menu of shows to navigate by show Title

We feel there is a potential of a win-win situation here for all parties without destroying the viewership, goodwill and loyal fans of NBC.