I'll give you the words of journalist Ian Katz of The Guardian to describe this campaign :

"What does the British embassy in Dubai have in common with West Leeds Rugby Club? Or the Institute of Psychoanalysis with Newquay zoo? Or Thom Yorke with Blandford Garrison, home of the Royal Corps of Signals? Or Pret a Manger with the National Council of Hindu Temples? Or Cheshire Constabulary with the First Calvary Brownie troop in Leeds? Or Walverden primary school in Lancashire with the phone giant O2?

The answer is that all of them have joined the improbable coalition pledging to cut their carbon emissions this year as part of the 10:10 campaign, launched on these pages in September. After the despair of the great Copenhagen cop-out, here's a bit of good news: while the politicians bicker and backbite, thousands of people, organisations and companies have been quietly taking the battle against climate change into their own hands."

This campaign is based in the UK, launched by the Guardian itself.

The advantage of signing up on the campaign's website and pledging to reduce your carbon emissions by 10% this year is you'll be signing up to receive one newsletter per week to help you reach that goal.

Here are several interesting articles on this campaign : 

10:10 launch attracts campaigners, celebs and a public eager for change​

10:10 - The time for action

Give us updates in the comments about how you are doing to cut your carbon emissions : difficulties, achievements, etc !