Jimmy Wales is supporting the free dissemination of user-contributed information. His plaintive face appears on the header of Wikipedia, pleading for user donations to keep Wikipedia viable. However, after the first few times, it becomes disturbing and offputting. We believe that replacing his face with that of a becoming and equally plaintive Golden Retriever would negate the offputting factor, and in fact increase the appealing factor to a significant degree, resulting in a measurable increase in donations to Wikipedia.