Ek Mutthi Aasman on Zee TV is promulgating very wrong and mis-leading thoughts on prime time on a channel as prime as Zee TV…doctors on the serial are advising to quieten a hungry baby with water because it’s mother cannot lactate. The serial is targeted at domestic workers and the underprivileged and is carelessly portraying mal-nourishment. The reason they claim is that since the mother has had a C-sec she can't lactate, and hence they suggest IV for the baby.

The message that these programmes need to give out is that you have to breast feed your child at least for the first six months of the child’s life. You cannot give water. And even if there was some medical reason to not be able to feed then propagate the use of formula feeds. Advocate for nourishing food for the mother to enable lactation and make breast feeding possible.